Integrated advertising promotion and marketing communications (Record no. 89023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | STCL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230726s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | STCL |
| Transcribing agency | STCL |
| Language of cataloging | EN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising promotion and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p |
| 365 ## - TRADE PRICE | |
| Price amount | 890 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Santhome Athenaeum | Santhome Athenaeum | General Stacks | 26/07/2023 | 659.1 CLO-I | 97983 | 26/07/2023 | 26/07/2023 | Book |