00369nam a2200133Ia 45000030006000000080041000060400015000471000034000622450048000962600056001443000006002005460012002060050017002180STCL150530s9999    xx            000 0 und d  aSTCLcSTCL  aHarward Business School Press  aHarvard Business Review on Brand Management  bHarvard University press;Cambridgec2000aCambridge  a0  aEnglish20220125170614.0