00341nam a2200145Ia 45000030006000000080041000060400015000471000020000622450027000822500006001092600045001153000006001605460012001660050017001780STCL150530s9999    xx            000 0 und d  aSTCLcSTCL  aAaker David, A.  aBuilding Strong Brands  a1  bSimon and Schuster; Londonc2002aLondon  a0  aEnglish20220125165707.0